Pantone’s Colour of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Colour of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that

is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.

'In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength'

Leatrice Eiseman

Executive Director, Pantone Color Institute



                            Nigella Lawson Red Magazine                                                                                                                                                                      

How color affects how we feel, think, and consume, the Pantone colour of the year 2023 was further described as “audacious, funny, and inclusive to all” by the corporation.

The selection made by the Pantone Color Institute aims to capture the newest trends in a variety of industries, including fashion, beauty, technology, design, and home furnishings.

It also functions as a sort of mood ring, with colours picked to fit the moment.

In years characterized by uncertainty, this has often meant colours that soothe, calm, or uplift. Amid the ongoing pandemic, Viva Magenta represents reassurance, confidence, and connection in a world trying to get back on its feet, according to Laurie Pressman, vice president of the Pantone Color Institute. 


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